Explaining the Timing and Magnitude of Advertising Spending Patterns

Gijsenberg, Maarten;van Heerde, Harald J.;Dekimpe, Marnik G.;Steenkamp, Jan-Benedict E.M.;Nijs, Vincent R.
(2009) 5th Marketing Dynamics Conference — Location: Univeristy of Waikato, Hamilton, NZ (4.January.2009)

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Authors
  • Gijsenberg, MaartenFUCaM
    Author
  • van Heerde, Harald J.University of Waikato, NZ
    Author
  • Dekimpe, Marnik G.Tilburg University (NL) and Katholieke Universiteit Leuven (B)
    Author
  • Steenkamp, Jan-Benedict E.M.University of North Carolina at Chapel Hill (USA)
    Author
  • Nijs, Vincent R.Northwestern University (USA)
    Author
Affiliations
  • Louvain School of ManagementMarketing

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Gijsenberg, M., van Heerde, H. J., Dekimpe, M. G., Steenkamp, J.-B. E. M., & Nijs, V. R. (2009). Explaining the Timing and Magnitude of Advertising Spending Patterns. 5th Marketing Dynamics Conference, Univeristy of Waikato, Hamilton, NZ. https://hdl.handle.net/2078.5/249414