Quality, Satisfaction, and Business Loyalty

Chumpitaz, Ruben C.;Paparoidamis, Nicholas;Swaen, Valérie
(2008) Cultural Perspectives in Marketing Conference: Reassessing Multicultural Marketing Issues — Location: New-Orleans

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Authors
  • Chumpitaz, Ruben C.UCLouvain
    Author
  • Paparoidamis, Nicholas
    Author
  • Swaen, ValérieUCLouvain
    Author
Affiliations
  • Louvain School of ManagementMarketing

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Chumpitaz, R. C., Paparoidamis, N., & Swaen, V. (2008). Quality, Satisfaction, and Business Loyalty. Cultural Perspectives in Marketing Conference: Reassessing Multicultural Marketing Issues, New-Orleans. https://hdl.handle.net/2078.5/250479