Website personalization experience: value creation or value destruction?

Lambillotte, Laetitia; Poncin, Ingrid

Website personalization experience: value creation or value destruction?

Lambillotte, Laetitia

;

Poncin, Ingrid

(2018) 2018 AMS World Marketing Congress — Location: Porto (27.June.2018)

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Authors

Lambillotte, LaetitiaUCLouvain
Author
Poncin, IngridUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Lambillotte, L., & Poncin, I. (2018). Website personalization experience: value creation or value destruction? 2018 AMS World Marketing Congress, Porto. https://hdl.handle.net/2078.5/124865