Différenciation par excellence: payante pour les firmes, satisfaisante pour leurs clients.
(2005) Revue française de gestion — Vol. 31, p. 27-58 (2005)
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- Authors
- Abstract
- (en) Often marked as unefficient, the large distribution channels are sometimes declared as the cause of inflation, sometimes charged for grasping margin, wronging the small producers while burdening the household budgets (Bultez, 2005). This sector appears also as the leading school in the highest sense of the word, for proving the firm's competition and profitability match with their customer's satisfaction. We emphasize this trend by an econometric analysis of the strategies and results of the general food commercial chains operating in the Belgian market.
- Affiliations
Louvain School of Management Marketing
Citations
Bultez, A., & Guerra, F. (2005). Différenciation par excellence: payante pour les firmes, satisfaisante pour leurs clients. Revue française de gestion, 31, 27-58. https://hdl.handle.net/2078.5/129850 (Original work published 2005)