Introduction to the special issue on marketing communications and consumer behavior

Derbaix, Christian;Strazzieri, Alain;Dwight, Merunka;Kahle R, Lynn
(2004) Journal of Business Research — Vol. 57 (2004)

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Authors
  • Derbaix, ChristianFUCaM
    Author
  • Strazzieri, Alain
    Author
  • Dwight, Merunka
    Author
  • Kahle R, Lynn
    Author
Abstract
(en) The International Research Seminar on Marketing Communications and Consumer Behavior is organized on a biennal basis by the Institut d'Administration des Entreprises d'Aix-en-Provence (IAE Aix), a major French business school (University of Aix-Marseille). It is one of the two conferences emerging from the "International Research Seminar in Marketing" created by IAE Aix in 1974.
Affiliations
  • Louvain School of ManagementMarketing

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Derbaix, C., Strazzieri, A., Dwight, M., & Kahle R, L. (2004). Introduction to the special issue on marketing communications and consumer behavior. Journal of Business Research, 57. https://hdl.handle.net/2078.5/69226 (Original work published 2004)