Enhancing customer participation in loyalty programs

Bruneau, Virginie;Swaen, Valérie;Zidda, Pietro
(2016) European Marketing Academy Conference — Location: Oslo, Norway (24.May.2016)

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Bruneau, V., Swaen, V., & Zidda, P. (2016). Enhancing customer participation in loyalty programs. European Marketing Academy Conference, Oslo, Norway. https://hdl.handle.net/2078.5/185123