Fragmentation versus convergence: University students in Brussels and the consumption of TV series on the Internet

Wiard, Victor;Domingo, David
(2016) Particip@tions : journal of audience & reception studies — Vol. 13, n° 1, p. 94-113 (2016)

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Authors
  • Wiard, VictorUSL-B
    Author
  • Domingo, David
    Author
Abstract
: Fragmentation and convergence are core concepts in the theorisation of audiences in the digital age. Through the analysis of the practices and motivations of French-speaking university students in Brussels consuming (American) TV series on the Internet, this article shows how the intersection of these two concepts could contribute towards a more nuanced portrait of the habits of online audiences. Results show a demanding and autonomous audience of students not only in terms of which TV series they are willing to consume but also in terms of the language and subtitles of the content consumed, the flexibility to choose the time of consumption and the technique used to access the content. A combination of media diaries and interviews allowed to reconsider the concepts of fragmentation and convergence, at first sight conflicting, and to put them in dialogue to propose a definition of university students in Brussels as a fragmented audience in a convergent environment.
Affiliations
  • Université Libre de BruxellesReSIC

Citations

Wiard, V., & Domingo, D. (2016). Fragmentation versus convergence: University students in Brussels and the consumption of TV series on the Internet. Particip@tions : journal of audience & reception studies, 13(1), 94-113. https://hdl.handle.net/2078.5/59653 (Original work published 2016)