How associative is evaluative conditioning ? An empirical investigation at the attitude acquisition and attitude change stages
(2018)
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- Authors
- Supervisors
- Corneille, Olivier
- Abstract
- This doctoral thesis examines the contribution of associative learning to evaluative conditioning effects (EC). Associative learning in attitude research is assumed to involve the automatic formation of unqualified links between conditioned (CS) and unconditioned (US) stimuli in memory. We addressed the « automaticity » assumption by examining the role of awareness in EC, and the efficiency of EC. The « unqualified » assumption was addressed by examining the reciprocity of US-to-CS and CS-to-US effects following CS-US pairings, and the sensitivity of EC to a change in CS-US regularities. Results from multiple experiments question both the automatic and unqualified EC assumptions. Therefore, this doctoral research challenges the view that associative learning processes play a role in EC and, more generally, the validity of dual-learning models of attitudes.
- Affiliations
Citations
Mierop, A. (2018). How associative is evaluative conditioning ? An empirical investigation at the attitude acquisition and attitude change stages. https://hdl.handle.net/2078.5/49412