Tell me on which crowdfunding platform you are and I tell you which crowd is yours. The influence of entrepreneurial narratives on the crowd’s evaluative and behavioral response.
(2016) , 20 pages
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2016-18_Wuillaume_Jacquemin_Janssen_Tellmeonwhichcrowdfundingplatformyouare.pdf
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- Authors
- Abstract
- We develop a framework connecting the ability of an entrepreneur to construct a narrative and his/her ability to raise funds. To do so, we extend the findings of Martens, Jennings and Jennings (2007) that point out the strategic use of narratives to influence investors’ decision making in IPO. We use their research as a starting point to develop a conceptual framework which is potentially better suited to crowdfunding, as an emerging financing alternative. This framework is the result of an effort to achieve the recognition of funders’ emotions in their decision making. Inspired by behavioral finance, we advance novel arguments about the strategic use of narratives in the crowdfunding process. Specifically, we theorize how the use of emotions in narratives shapes funders’ emotional attitude toward the firm and in turn, their decision to participate in it.
- Affiliations
Citations
Wuillaume, A., Jacquemin, A., & Janssen, F. (2016). Tell me on which crowdfunding platform you are and I tell you which crowd is yours. The influence of entrepreneurial narratives on the crowd’s evaluative and behavioral response. (Louvain School of Management Research Institute Working Paper Series 2016/18). https://hdl.handle.net/2078.5/181503