Contextualism as an important facet of individualism-collectivism : personhood beliefs across 37 national groups

Owe, Ellinor;Vignoles, Vivian L.;Becker, Maja;Herman, Ginette;Courtois, Marie;et.al.
(2013) Journal of Cross-Cultural Psychology — Vol. 44, n° 1, p. 24-45 (2013)

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Authors
  • Owe, EllinorUniversity of Sussex, UK
    Author
  • Vignoles, Vivian L.University of Sussex, UK
    Author
  • Becker, MajaUniversité de Touloues, France
    Author
  • Herman, GinetteUCLouvain
    Author
  • de Sauvage, IsabelleUCLouvain
    Author
  • Author
  • et. al.
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Abstract
Beliefs about personhood are understood to be a defining feature of individualism-collectivism (I-C), but they have been insufficiently explored, given the emphasis of research on values and self-construals. We propose the construct of contextualism, referring to beliefs about the importance of context in understanding people, as a facet of cultural collectivism. A brief measure was developed and refined across 19 nations (Study 1: N = 5,241), showing good psychometric properties for cross-cultural use and correlating well at the nation level with other supposed facets and indicators of I-C. In Study 2 (N = 8,652), nation-level contextualism predicted ingroup favoritism, corruption, and differential trust of ingroup and outgroup members, while controlling for other facets of I-C, across 35 nations. We conclude that contextualism is an important part of cultural collectivism. This highlights the importance of beliefs alongside values and self-representations and contributes to a wider understanding of cultural processes.
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Citations

Owe, E., Vignoles, V. L., Becker, M., Herman, G., de Sauvage, I., Courtois, M., & et al. (2013). Contextualism as an important facet of individualism-collectivism : personhood beliefs across 37 national groups. Journal of Cross-Cultural Psychology, 44(1), 24-45. https://doi.org/10.1177/0022022111430255 (Original work published 2013)