Do hybridity conceptualizations affect investment decision in social ventures?
(2023) 39th EGOS Colloquium — Location: Cagliari (6.July.2023)
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- Abstract
- As typical examples of hybrid organizations, social ventures try to combine social and financial performance. Recent research suggests that the concept of hybridity could be conceptualized in different ways by considering first the relative importance attributed by the organization to the economic logic vis-à-vis the social logic and second the varying levels of intensity of both, economic and social, logics experienced by the organization. Most of this literature is theoretical and little is known on the impact of these conceptualizations on the investment decisions. Drawing on categorization theory, we address this question in the context of a social crowdfunding by means of a quasi-experimental design drawing on a sample of 234 crowdfunders. We find that the way the audience categorize the venture as a high-relative versus a high-intensity hybrid venture influence the investment decision. The evaluation of the social ventures and the amount invested by crowdlenders are positively related to high hybrid intensity but not to high hybrid relativity. These findings provide first empirical evidence that the conceptualizations of hybrid organization matter.
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Hudon, M., & Perilleux, A. (2023). Do hybridity conceptualizations affect investment decision in social ventures? 39th EGOS Colloquium, Cagliari. https://hdl.handle.net/2078.5/234707