Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism
(2017) Winter Conference of the American Marketing Association — Location: Orlando, Florida, USA (17.February.2017)
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Du, S., Swaen, V., & Janssen, C. (2017). Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism. Winter Conference of the American Marketing Association, Orlando, Florida, USA. https://hdl.handle.net/2078.5/182518