How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?

Swaen, Valérie;Demoulin, Nathalie;Pauwels-Delassus, Véronique
(2016) European Marketing Academy Conference — Location: Oslo, Norway (24.May.2016)

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Swaen, V., Demoulin, N., & Pauwels-Delassus, V. (2016). How do consumers react to corporate social responsibility and irresponsibility in the retailing sector? European Marketing Academy Conference, Oslo, Norway. https://hdl.handle.net/2078.5/185117