This research evaluates the effects (if any) of sensitisation campaigns in "greening" consumers’ practices in their daily life. Data are from a large quantitative survey run by the WWF-Belgium.
Bartiaux, F., & REÁTEGUI SALMÓN, L. A. (2008). Sensitisation campaigns and personal carbon trading: towards consumers’ practice decompartmentalisation? SCORE Conference 2008, Sustainable Consumption Research Exchanges, Brussels, Belgium. https://hdl.handle.net/2078.5/177414