Maximizing PageRank via outlinks

de Kerchove D'Exaerde, Cristobald;Ninove, Laure;Van Dooren, Paul
(2008) Linear Algebra and Its Applications — Vol. 429, n° 5-6, p. 1254-1276 (2008)

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Authors
  • de Kerchove D'Exaerde, CristobaldUCLouvain
    Co-first author
  • Ninove, Laureorcid-logoUCLouvain
    Co-first author
  • Van Dooren, PaulUCLouvain
    Co-first author
Abstract
We analyze linkage strategies for a set J of webpages for which the webmaster wants to maximize the sum of Google's PageRank scores. The webmaster can only choose the hyperlinks starting from the webpages of J and has no control on the hyperlinks from other webpages. We provide an optimal linkage strategy under some reasonable assumptions. (c) 2008 Elsevier Inc. All rights reserved.
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de Kerchove D’Exaerde, C., Ninove, L., & Van Dooren, P. (2008). Maximizing PageRank via outlinks. Linear Algebra and Its Applications, 429(5-6), 1254-1276. https://doi.org/10.1016/j.laa.2008.01.023 (Original work published 2008)