More than Words: The Influence of Affect and Linguistic Style in Online Reviews on Conversion Rates

Ludwig, Stephan;De Ruyter, Ko;Friedman, Mike;Wetzels, Martin;Pfann, G;et.al.
(2012) European Marketing Academy Conference — Location: Lisbon, Portugal (22.May.2012)

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  • Ludwig, StephanUniversity of Maastricht
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  • De Ruyter, KoUniversity of Maastricht
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  • Friedman, MikeUCLouvain
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  • Wetzels, MartinUniversity of Maastricht
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  • Pfann, GUniversity of Maastricht
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Ludwig, S., De Ruyter, K., Friedman, M., Wetzels, M., Bruggen, L., & Pfann, G. (2012). More than Words: The Influence of Affect and Linguistic Style in Online Reviews on Conversion Rates. European Marketing Academy Conference, Lisbon, Portugal. https://hdl.handle.net/2078.5/161159