Behavioral and physiological evidence challenges the automatic acquisition of evaluations

Corneille, Olivier;Mertens, Gaëtan
(2020) Current Directions in Psychological Science — (2020)

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  • Mertens, GaëtanTilburg University, Utrecht University
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Abstract
Dual-learning theories of evaluations posit that evaluations can be automatically (i.e., efficiently, unconsciously, uncontrollably, and involuntarily) acquired. They also often assume evaluative learning processes that are impervious to verbal information. In this article, we explain that recent research challenges both assertions for three categories of measures: “explicit” evaluative measures, “implicit” evaluative measures, and physiological measures of fear. In doing so, we also question the widespread assumption that “implicit” (i.e., typically behavioral and physiological) versus “explicit” (i.e., self-reported) evaluative measures are indicative of the way evaluations are acquired. In the second part of the article, we discuss the practical implications of these recent findings.
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Corneille, O., & Mertens, G. (2020). Behavioral and physiological evidence challenges the automatic acquisition of evaluations. Current Directions in Psychological Science. Accepted/in-press. https://hdl.handle.net/2078.5/119156 (Original work published 2020)