Female, but not too feminine - Perceptions of female entrepreneurs and their ventures: the role of gender and feminine adornments

Janssen, Frank;Pleyers, Gordy;Shinnar, Rachel
(2022) Society for Marketing Advances conference — Location: Charlotte (USA) (2.November.2022)

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Janssen, F., Pleyers, G., & Shinnar, R. (2022). Female, but not too feminine - Perceptions of female entrepreneurs and their ventures: the role of gender and feminine adornments. Society for Marketing Advances conference, Charlotte (USA). https://hdl.handle.net/2078.5/274963