Pride in Contemporary sport consumption: a Marketing perspective
(2009) Journal of the Academy of Marketing Science —
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Louvain School of Management Marketing FUCaM Sciences de gestion
Citations
Decrop, A., & Derbaix, C. (2009). Pride in Contemporary sport consumption: a Marketing perspective. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-009-0167-8