FilesWP_08-3.pdf Open Access Adobe PDF574.82 KBDownloadDetailsAuthorsSchuiling, IsabelleUCLouvainAuthorAffiliationsLouvain School of ManagementMarketingShow moreCitations APA Chicago FWB Schuiling, I. (2008). Key challenges facing global Chinese brands in Europe (IAG - LSM Working Papers 08/03). https://hdl.handle.net/2078.5/249755