Key challenges facing global Chinese brands in Europe

Schuiling, Isabelle
(2008) , 10 pages

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WP_08-3.pdf
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Details

Authors
  • Schuiling, IsabelleUCLouvain
    Author
Affiliations
  • Louvain School of ManagementMarketing

Citations

Schuiling, I. (2008). Key challenges facing global Chinese brands in Europe (IAG - LSM Working Papers 08/03). https://hdl.handle.net/2078.5/249755