Title Maximizing sales of atypical antipsychotic drugs.

Zdanowicz, Nicolas;Gambardella, Jep;Pierre, Schepens
(2014) Psychiatria Danubina — Vol. 26 Suppl 1, p. 19-22 (2014)

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Abstract
A pharmaceutical firm that has an antidepressant is a happy one for 1/5 of the population is likely to consume it. A pharmaceutical firm that has an antipsychotic is less happy since the prevalence of schizophrenic and other psychotic disorders is stable, and averages around only 1-2%. However, between 1997 and 2007, the daily consumption of neuroleptic drugs has increased by 14% in Belgium! Whatcommunication strategies have been implemented to promote their sales?
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Zdanowicz, N., Gambardella, J., & Pierre, S. (2014). Title Maximizing sales of atypical antipsychotic drugs. Psychiatria Danubina, 26 Suppl 1, 19-22. https://hdl.handle.net/2078.5/193732 (Original work published 2014)