The goal of the presented research is to understand what entrepreneurs do to speed up the evolution process in the first’s stages. We designed a case-based study (Goffin et al., 2019) around four startups that could be ideal candidates for DI, following a rigorous selection on the business model characteristics (Cozzolino et al., 2018; Hang et al., 2015; Yu and Hang, 2011), and their current position within the industry (Palmié et al., 2020; Renard and Hallam, 2018; Snihur et al., 2018).
Ramirez Torres, N. L., & Jacquemin, A. (2021). How to create disruptive innovations? A look at the tactics level of various entrepreneurial methods. the 27th IPDMC-2020: Innovation and Product Development Management Conference, Anvers (Belgique). https://hdl.handle.net/2078.5/112165