Co-Branding: Het Belang van produkt and merk fit

Geuens, Maggie;Pecheux, Claude
(2006) Management jaarboek — p. 197-202 (2006)

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  • Geuens, MaggieUNIVERSITE DE GAND
    Author
  • Pecheux, ClaudeFUCaM
    Author
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  • Louvain School of ManagementMarketing

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Geuens, M., & Pecheux, C. (2006). Co-Branding: Het Belang van produkt and merk fit. Management jaarboek, 197-202. https://hdl.handle.net/2078.5/251296 (Original work published 2006)