[The Utility of Unidimensional Scales in Brand Image Studies]

Giorgi, M.; Derbaix, C.

[The Utility of Unidimensional Scales in Brand Image Studies]

Giorgi, M.

;

Derbaix, C.

(1980) Annales de Sciences Economiques Appliquees — Vol. 36, n° 4, p. 61-& (1980)

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Giorgi, M.
Author
Derbaix, C.
Author

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UCLouvainAutre

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Giorgi, M., & Derbaix, C. (1980). [The Utility of Unidimensional Scales in Brand Image Studies]. Annales de Sciences Economiques Appliquees, 36(4), 61-&. https://hdl.handle.net/2078.5/144994 (Original work published 1980)