Using infomercials to communicate about CSR: A way to enhance credibility?

Munten, Pauline; Janssen, Catherine; Swaen, Valérie

Using infomercials to communicate about CSR: A way to enhance credibility?

Munten, Pauline

;

Janssen, Catherine

;

Swaen, Valérie

(2015)

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Authors

Munten, PaulineUCLouvain
Author
Janssen, CatherineIESEG
Author
Swaen, ValérieUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Munten, P., Janssen, C., & Swaen, V. (2015). Using infomercials to communicate about CSR: A way to enhance credibility? (Louvain School of Management 2015/19). https://hdl.handle.net/2078.5/183467