Personality traits that distinguish you and me are better memorized
(1997) European Journal of Social Psychology — Vol. 27, n° 5, p. 511-522 (1997)
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- Female participants described themselves via desirable and undesirable traits that they, possessed or lacked. For each trait, they then received feedback informing them whether they were similar to, or. different from a female target. After a distracting task, participants received a recognition test and completed a recall test of the traits. The traits that allowed the participant to be differentiated from the target (because they were applicable to one but not the other) were best recognized and recalled. Undesirable traits were better recognized than desirable ones. However, the picture of the target emanating fr om the recall data presents her in a very desirable way. the results are discussed within a pragmatic framework. (C) 1997 John Wiley & Sons, Ltd.
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Leyens, J.-P., Yzerbyt, V., & Rogier, A. (1997). Personality traits that distinguish you and me are better memorized. European Journal of Social Psychology, 27(5), 511-522. https://doi.org/10.1002/(SICI)1099-0992(199709/10)27:5<511::AID-EJSP827>3.0.CO;2-7 (Original work published 1997)