Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process

Poncin, Ingrid; Garnier, M.

Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process

Poncin, Ingrid

;

Garnier, M.

(2012) Advances in Consumer Research — Vol. 40, n° 1, p. 475-481 (2012)

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Authors

Poncin, IngridUCLouvain
Author
Garnier, M.
Author

Abstract

This research tackles the appropriation process leading to immersion in the context of a new virtual environment and the role an avatar can play to favor immersion by allowing embodiment, as our analysis links it to each appropriation step. Furthermore, this relationship is observed throughout time

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Poncin, I., & Garnier, M. (2012). Immersion in a new commercial virtual environment: The role of the avatar in the appropriation process. Advances in Consumer Research, 40(1), 475-481. https://hdl.handle.net/2078.5/197409 (Original work published 2012)