(en) This work-in-progress paper aims at measuring the performance of the sellers' reputation rating system implemented by a site organizing online auctions between private buyers and sellers. More specifically, we econometrically analyse the impact of the good (bad) seller's reputation on the auction price of the goods put up for sale.
Affiliations
Louvain School of ManagementMarketing
Citations
APA
Chicago
FWB
Ducarroz, C., Sinigaglia, N., & Scarmure, P. (2004). Tintin au pays des enchères : information sur la qualité et réputation des vendeurs. 20ème Congrès International de l’Association Française du Marketing (AFM), Saint-Malo, France. https://hdl.handle.net/2078.5/128755