Service Quality and Brand Loyalty Relationships: Investigating the Mediating Effect of Customer Satisfaction
(2002) 31st European Marketing Academy Conference — Location: Braga, Portugal (28.May.2002)
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- Affiliations
Louvain School of Management Marketing
Citations
Chumpitaz, R., & Swaen, V. (2002). Service Quality and Brand Loyalty Relationships: Investigating the Mediating Effect of Customer Satisfaction. In Farhangmehr, M. (ed.) (ed.), Proceedings of the 31st Annual Conference of the European Marketing Academy. https://hdl.handle.net/2078.5/83912