Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal

Dupont, Barbara;Janssen, Catherine;Swaen, Valérie
(2014) European Marketing Academy (EMAC) conference — Location: Valence, Spain (3.June.2014)

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  • Dupont, BarbaraUCLouvain
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  • Janssen, CatherineIESEG School of Management
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  • Swaen, ValérieUCLouvain
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Dupont, B., Janssen, C., & Swaen, V. (2014). Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal. European Marketing Academy (EMAC) conference, Valence, Spain. https://hdl.handle.net/2078.5/200227