How different is Branding in the pharmaceutical industry versus Fast Moving Consumer Goods?
(2008) The Journal of Brand Management — Vol. 11, n° 5, p. 366-380 (2008)
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Louvain School of Management Marketing
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Schuiling, I., & Moss, G. (2008). How different is Branding in the pharmaceutical industry versus Fast Moving Consumer Goods? The Journal of Brand Management, 11(5), 366-380. https://doi.org/10.1057/palgrave.bm.2540182 (Original work published 2008)