I feel moraly elevated by my organization's CSR, so I contribute to it
(2022) Business & Society Research Seminar 2022 — Location: Nantes, France (20.June.2022)
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- Abstract
- While the recent research addressing the micro-foundations of corporate social responsibility (CSR) has often built on the theory of deontic justice to explain why employees care about their organization’s CSR, the mechanisms underlying this deontic justice path have not yet been examined. To address this gap, we study moral elevation – an other-directed moral emotion that, according to deontic justice theory, could help us understand better why employees may react positively to their organization’s CSR even when this CSR does not offer employees significant instrumental or relational benefits. We hypothesize that moral elevation will help explain why CSR targeted at a secondary (as opposed to primary) stakeholder translates into employees’ organizational citizenship behavior supporting this CSR. We carry out two studies – a vignette-based experiment and a survey – that provide support for this hypothesis. Overall, by identifying moral elevation as a mechanism underlying the deontic justice path, our research provides empirical support for the deontic argument in micro-CSR research that employees care about CSR because CSR is the moral thing to do.
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Hericher, C., Bridoux, F., Raineri, N., & et al. (2022). I feel moraly elevated by my organization’s CSR, so I contribute to it. Business & Society Research Seminar 2022, Nantes, France. https://hdl.handle.net/2078.5/215506