The role of valence matching in the truth-by-repetition effect

Bena, Jérémy;Mierop, Adrien;Bancu, Douglas;Unkelbach, Christian;Corneille, Olivier
(2023) Social Cognition — Vol. 41, n° 2, p. 193-207 (2023)

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Authors
  • Bena, JérémyUCLouvain
    Author
  • Mierop, Adrien
    Author
  • Bancu, Douglas
    Author
  • Unkelbach, ChristianUCLouvain
    Author
  • Author
Abstract
People judge repeated information as truer than new information, a “truth-by-repetition” effect. Because repetition increases processing fluency, which is assumed to elicit positive affect, participants may match their positive experience associated with repeated information with a positive (“true”) rather than negative (“false”) response. We tested this valence-matching hypothesis in a preregistered experiment by manipulating the affective congruency of the response format. Specifically, in the congruent condition, participants had to select a positive (negative) picture to respond “true” (“false”). In the incongruent condition, we reversed these associations. In line with the valence matching hypothesis, the truth-by-repetition effect was larger in the congruent than incongruent condition. However, the effect was small, and Bayesian analyses were inconclusive. In addition, the truth-by-repetition effect was significant in both response format conditions. The results suggest a possible contribution of a valence matching process to the truth-by-repetition effect, but one that does not challenge extant models.
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Citations

Bena, J., Mierop, A., Bancu, D., Unkelbach, C., & Corneille, O. (2023). The role of valence matching in the truth-by-repetition effect. Social Cognition, 41(2), 193-207. https://doi.org/10.1521/soco.2023.41.2.193 (Original work published 2023)