Newspapers' market shares and the theory of the circulation spiral
(2007) Information Economics and Policy — Vol. 19, n° 3-4, p. 405-413 (2007)
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- Authors
- Abstract
- We consider a model of daily newspapers' competition to test the validity of the so called "theory of the circulation spiral." According to it,the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposers of the theory, does not always lead to the elimination of one of them.
- Affiliations
University of Milan Dipartimento di Scienze Economiche National Institute of Statistics and Economic Studies Government of France Research Center for Economics and Statistics
Citations
Jaskold Gabszewicz, J., Garella, P., & Sonnac, N. (2007). Newspapers’ market shares and the theory of the circulation spiral. Information Economics and Policy, 19(3-4), 405-413. https://hdl.handle.net/2078.5/249970 (Original work published 2007)