Advertising and Price Effectiveness over the Business Cycle

Gijsenberg, Maarten J.;van Heerde, Harald J.;Dekimpe, Marnik G.;Steenkamp, Jan-Benedict E.M.
(2009)

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Authors
  • Gijsenberg, Maarten J.FUCaM
    Author
  • van Heerde, Harald J.University of Waikato, NZ
    Author
  • Dekimpe, Marnik G.Tilburg university & Katholieke Universiteit Leuven
    Author
  • Steenkamp, Jan-Benedict E.M.University of North Carolina at Chapell Hill
    Author
Affiliations
  • Louvain School of ManagementMarketing

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Gijsenberg, M. J., van Heerde, H. J., Dekimpe, M. G., & Steenkamp, J.-B. E. M. (2009). Advertising and Price Effectiveness over the Business Cycle. https://hdl.handle.net/2078.5/250249