Shopper Marketing and Innovative technologies: empirical évidences and New perspectives

Ben Mimoun, Mohammed Slim;Poncin, Ingrid
(2014) ACIR - WORKSHOP INNOVATION AND RETAILING — Location: LILLE (9.October.2014)

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Shopper Marketing and Innovative technologies: empirical évidences and New perspectives
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Ben Mimoun, M. S., & Poncin, I. (2014). Shopper Marketing and Innovative technologies: empirical évidences and New perspectives. ACIR - WORKSHOP INNOVATION AND RETAILING, LILLE. https://hdl.handle.net/2078.5/192830