Together human values (trans-situational goals) and self-regulatory focus on promotion versus prevention (aspirations/gains versus obligations/losses reference standards) provide a more complete view of human motivation. Scarce previous work with relatively small samples related these motivational systems but provided mixed results. Following previous studies, we examined associations between self-regulatory focus on promotion versus prevention and the 10 basic values (Njoint_samples=1,035). Additionally, we examined associations between promotion and prevention focus and the 20 refined values (Njoint_samples=2,779). Replicating past work, prevention was positively (negatively) associated with conservation (openness-to-change)values. Unlike in previous work, promotion was positively associated with most openness-tochange values (self-direction-thought, stimulation, and less consistently also hedonism), and negatively associated with most conservation values (security-societal, conformity-interpersonal, face, and less consistently also tradition). Regarding self-transcendence versus self-enhancement values, no systematic associations (universalism, humility) or associations contradicting past work emerged, with both foci being differently associated with achievement and positively(negatively) associated with benevolence (power).
Woltin, K.-A., & Sneddon, J. (2025). Associations between personal values and regulatory focus: A partial replication for basic values and an extension to refined Values. European Journal of Social Psychology, 55(4), 661-679. https://doi.org/10.1002/ejsp.3157 (Original work published 2025)