Do global brands benefit from a unique worldwide image ?

Schuiling, Isabelle; Lambin, Jean-Jacques

Do global brands benefit from a unique worldwide image ?

Schuiling, Isabelle

;

Lambin, Jean-Jacques

(2004)

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Authors

Schuiling, IsabelleUCLouvain
Author
Lambin, Jean-JacquesUCLouvain
Author

Abstract

Affiliations

UCLouvainESPO/IAG - Département d'administration et de gestion
UCLouvainSchool of Management

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Schuiling, I., & Lambin, J.-J. (2004). Do global brands benefit from a unique worldwide image ? (IAG Working Papers 2004/116). https://hdl.handle.net/2078.5/33686