Group colocation behavior in technological social networks

Brown, Chloë;Lathia, Neal;Mascolo, Cecilia;Noulas, Anastasios;Blondel, Vincent
(2014) PLoS One — Vol. 9, n° 8 (2014)

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Groupcolocationbehaviorintechnicalsocialnetworks-journalpone0105816.pdf
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Authors
  • Brown, ChloëComputer Laboratory. University of Cambridge
    Author
  • Lathia, NealComputer Laboratory. University of Cambridge
    Author
  • Mascolo, CeciliaComputer Laboratory. University of Cambridge
    Author
  • Noulas, AnastasiosLancaster University
    Author
  • Author
Abstract
We analyze two large datasets from technological networks with location and social data: user location records from an online location-based social networking service, and anonymized telecommunications data from a European cellphone operator, in order to investigate the differences between individual and group behavior with respect to physical location. We discover agreements between the two datasets: firstly, that individuals are more likely to meet with one friend at a place they have not visited before, but tend to meet at familiar locations when with a larger group. We also find that groups of individuals are more likely to meet at places that their other friends have visited, and that the type of a place strongly affects the propensity for groups to meet there. These differences between group and solo mobility has potential technological applications, for example, in venue recommendation in location-based social networks.
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Citations

Brown, C., Lathia, N., Mascolo, C., Noulas, A., & Blondel, V. (2014). Group colocation behavior in technological social networks. PLoS One, 9(8). https://doi.org/10.1371/journal.pone.0105816 (Original work published 2014)