Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector
(2016) 2016 AMS 19th World Marketing Congress — Location: Paris, France (19.July.2016)
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Swaen, V., Demoulin, N., & Pauwels-Delassus, V. (2016). Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector. 2016 AMS 19th World Marketing Congress, Paris, France. https://hdl.handle.net/2078.5/185127