A brand logic for pharma : A possible strategy based on FMCG experience
(2003) International Journal of Medical Marketing — Vol. 4, n° 1, p. 55-62 (2003)
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Louvain School of Management Marketing
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Moss, G., & Schuiling, I. (2003). A brand logic for pharma : A possible strategy based on FMCG experience. International Journal of Medical Marketing, 4(1), 55-62. https://doi.org/10.1057/palgrave.jmm.5040143 (Original work published 2003)