(en) “In sloging you're becoming a feminist” : this slogan involves to understand why “sloging” is a very political action (and not only a speech explaining the action), and why slogans may be addressed to their own speakers (and not only the audience). This article aims to connect these two questions, arguing that slogans are speech acts and that they have an insurrectional performativity, because they may lead their own speakers in a process of “becoming-feminist”, in which they express the heterogeneity of both speech and gender from a struggle position.
Gerardin-Laverge, M. (2018). « C’est en slogant qu’on devient féministe » Hétérogénéité du genre et performativité insurrectionnelle. Semen : Revue de sémio-linguistique des textes et discours, 44(44), n. https://doi.org/10.4000/semen.10779 (Original work published 2018)