The economic advantage of "being the voice of the majority"

Resende, Joana
(2007)

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  • Resende, Joana
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Abstract
In this paper, we analyze the static interaction in prices between two newspapers that compete with each other in the circulation and in the advertising markets. We exploit the two-sided nature of the newspaper industry to analyze a demand-side effect that generates an endogenous mechanism of concentration in the press industry: "the circulation spiral" effect.
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Citations

Resende, J. (2007). The economic advantage of “being the voice of the majority” (CORE Discussion Papers 2007/28). https://hdl.handle.net/2078.5/39511