Chapter on the development of private labels in Europe

Schuiling, Isabelle; Cogels, Renaud

Chapter on the development of private labels in Europe

Schuiling, Isabelle

;

Cogels, Renaud

(2012) Diversity in European marketing : Text and cases — ISBN: [978-3-8349-1420-0]

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Authors

Schuiling, IsabelleUCLouvain
Author
Cogels, RenaudUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Schuiling, I., & Cogels, R. (2012). Chapter on the development of private labels in Europe. In Bauer, Rudolph, Schlegelmisch (ed.), Diversity in European marketing : Text and cases. https://hdl.handle.net/2078.5/206012