Toward an understanding of consumers’ perceptions of Corporate Social Responsibility Crises

Janssen, Catherine;Swaen, Valérie;Vanhamme, Joëlle
(2011) European Marketing Academy Conference — Location: University of Ljubljana, Faculty of Economics, Ljubljana, Slovénie (24.May.2011)

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  • Janssen, CatherineUCLouvain
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  • Vanhamme, JoëlleEdhec
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Janssen, C., Swaen, V., & Vanhamme, J. (2011). Toward an understanding of consumers’ perceptions of Corporate Social Responsibility Crises. European Marketing Academy Conference, University of Ljubljana, Faculty of Economics, Ljubljana, Slovénie. https://hdl.handle.net/2078.5/207351