On a probabilistic approach to the problem of consumers' willingness-to-pay estimation
(2003) 32nd European Marketing Academy Conference — Location: Glasgow, United Kingdom
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- Abstract
- (fr) résumé
- Affiliations
Louvain School of Management Marketing
Citations
Sinigaglia, N., & Zidda, P. (2003). On a probabilistic approach to the problem of consumers’ willingness-to-pay estimation. 32nd European Marketing Academy Conference, Glasgow, United Kingdom. https://hdl.handle.net/2078.5/128792