Integrating an environmental perspective in a strategic marketing simulation, through circular economy
(2023) European Marketing Academy (EMAC) annual conference 2023 — Location: Odense (Danemark) (23.May.2023)
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- Authors
- Abstract
- The impulse presentation will discuss how the author was involved in the design of a new marketing simulation and her experience using it during her class sessions. She will also highlight tensions she faced and how she tried to overcome them.
- Affiliations
Citations
Ducarroz, C. (2023). Integrating an environmental perspective in a strategic marketing simulation, through circular economy. European Marketing Academy (EMAC) annual conference 2023, Odense (Danemark). https://hdl.handle.net/2078.5/104733