Lessons learned: new methods for research with children
(2002) Advances in Consumer Research — Vol. 29, p. 529-530 (2002)
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- Authors
- Abstract
- (en) The objective of this special session is to emphasize methodological issues regarding kids/teens research and more precisely, how new methods and/or multi-method approaches enable the extension of research in this area and consequently our knowledge about children, teens and family consumption behaviors.
- Affiliations
Louvain School of Management Marketing
Citations
Pecheux, C. (2002). Lessons learned: new methods for research with children. Advances in Consumer Research, 29, 529-530. https://hdl.handle.net/2078.5/129525 (Original work published 2002)