Twitter in Prosocial Communication: The Mediating Role of Influence of Presumed Influence

Charry, Karine;Tessitore, Tina;et.al.
(2016) Marketing and Public Policy Conference — Location: San Louis Obispo, CA, USA (23.June.2016)

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  • Charry, KarineUCLouvain
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  • Tessitore, TinaIESEG, France
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  • et. al.
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Charry, K., Tessitore, T., & et al. (2016). Twitter in Prosocial Communication: The Mediating Role of Influence of Presumed Influence. Marketing and Public Policy Conference, San Louis Obispo, CA, USA. https://hdl.handle.net/2078.5/177057