Measuring customers’ behaviors in loyalty programs : scale development and validation
(2015) , 7 pages
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VirginieBruneauWorkingPaper2015_20.pdf
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Bruneau, V., Zidda, P., & Swaen, V. (2015). Measuring customers’ behaviors in loyalty programs : scale development and validation (Louvain School of Management Working Paper Series 2015/20). https://hdl.handle.net/2078.5/48796